the Hook
Marketing advice for founders to build a business they're proud of. Get actionable insights to generate more leads and sales for your small business. A ~6 min read delivered straight to your inbox every 2nd Friday.
"Nicholas is one of the smartest and most capable individuals I've worked with. His ability to apply creative solutions is truly impressive. He not only understands marketing but also delivers outstanding results, making him a standout professional in the digital marketing field."
—Russ Henneberry, Founder theCLICK
"Love your newsletter! Really useful information, presented in an easy-to-understand format, and always on point. Glad I signed up for it."
—Alison Bell Ashley, Content Marketing Strategist
"Nicholas's email newsletter is a fantastic resource! Most recently, I've used the AI prompts he shared to refine my offer and positioning and get a clearer idea of who my audience is and what they want - and what stands in the way."
—MV Braverman, Email Marketing Manager at Inbox Welcome
"Thank you for your Buyer Persona Prompts. They were the most comprehensive I've encountered, and the output was incredibly valuable. The explainer video you provided was also a great touch. I’m excited to dive into more of your practical advice in The Hook in the future!"
—Pat Williams, Managing Member at CyberCletch LLC